5150 Business Strategy

Life in the Corporate Fast Lane and Still Remaining Intelligent

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Raidermobile

nationmobile5Yes, believe it or not, there was a time I actually drove this car around town!! Obviously, years ago in a galaxy far away as the Pacific Bell reference makes clear – it was long ago. Not many people can say they were a big enough fan to do this on a daily basis. Gives new meaning to the phrase I bleed Silver and Black, or at one time I did.

 

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The Snake Design

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The snake design came about based upon the popularity of Ken Stabler who came to be identified as “The Snake”. Early in the evolution of Raider Nation I opened discussions with representatives of Stabler and, eventually, with Stabler himself. He was developing a presence on the internet and I thought there might be some synergy to be gained if we could team together on a design that he endorsed. The original concept is pictured here with the website Snakes Place incorporated, this was Stabler’s site. Let’s just say that we could not come to terms on pricing strategy and I pulled out of the deal. The idea was good enough, however, to move forward without incorporating any references to Stabler, a generic Raider Nation t-shirt which turn out to be as killer as the original design.

 

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But now you have a little bit of insider history on what went into the designs development and what could have been – see below. Lovely isn’t it? Too bad it never went into production as originally designed since I am not inclined to be sued for infringement and no agreement could be reached. In my opinion, very short sighted on The Snakes part as this would have been a marketing gold mine for him and establish his place among a new generation of fans. Alas, it was not meant to be.

scd2All was not lost however as the design went on to become a top seller and solidified its place in Raider Nation history. Of course, it never hurts to have Raiderettes modeling your designs!!

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Lessons learned: don’t be short sighted with your marketing. Look to the long term to capitalize on success, what cost you now will come back to yield dividends in the future. All photos are exclusive to the original Raider Nation website.

 

 

 

 

 

Raider Nation – Brand Identity Part 2

cheer4bEarly on I scored several major coups by enlisting the aid of various Raiderettes to the cause of Raider Nation. This drove the competition bonkers as they were driven insane by the very real speed by which Raider Nation was becoming the acknowledged leader for Raider fans on the Internet, and beyond. First they lost the coveted Raider Locker Room outlet by which the image and name of Raider Nation could be advertised daily through a brick and mortar outlet. Then they lost the battle for the very hearts of Raider fans when the Raider Nation moniker started to appear on the backs of cheerleaders – WTF, this is adding insult to injury. It was a brilliant execution of strategy aimed at making the Raider Nation brand well known and adopted as a symbol of Raider fans worldwide.

Read more…

WordPress Website Creation

For those who thought that WordPress was only for blogs………… Stay tuned for the new and improved ERRG website.

For an example of what can be done:

http://www.giantsnation.com/wordpress/

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ERRG Code of Ethics

Statement of Commitment

Engineering/Remediation Resources Group Inc. (ERRG) recognizes that corruption can have a detrimental effect on society by undermining legal systems, damaging social and economic development and free and fair competition.

ERRG is committed to carrying out our business in an honest and ethical manner. We have a zero tolerance for violations of our Code of Ethics and we are committed to the following business principles:

  • To carry out our business fairly, honestly and transparently;
  • To adhere not only to the letter of the federal ethics guidelines but to the underlying spirit that the guidelines represent;
  • To avoid doing business with others who do not accept our principles and who may harm our reputation;
  • To keep transparent and updated records;
  • To ensure that everyone in our business knows and adheres to our principles;
  • To keep our principles regardless of whether the environment we operate in condones otherwise.

Any breach by employees or others working on our behalf will result in disciplinary action being taken, up to and including termination of employment. Similarly, any third parties working for ERRG will have the business relationship reviewed and/or terminated if they breach our principles.

ERRG has a corporate Code of Ethics program in place to support our principles, which includes a Compliance Officer to oversee ongoing review and education. The Compliance Officer operates independently and will report possible violations to senior management.

Under the Federal Acquisition Regulations, ERRG has an obligation to make a timely disclosure to the Government when it is aware of credible evidence of a violation of law. It is ERRG’s policy to promptly investigate reported concerns or suspected violations and to report these to the Government when management concludes that the evidence or information related to a suspected violation has been provided by a credible source, is more than mere conjecture or unsupported suspicion, and would support a conclusion that a disclosure is warranted if no contrary evidence exists.

Our continued success depends on us doing the right thing at all times and maintaining the highest ethical standards. Only in this way can we continue to earn the trust and confidence of our customers and community in which we live.

Shareholders of Engineering/Remediation Resources Group, Inc.

Welcome to 5150 Business Strategy

This is where right is wrong, wrong is right, stupid is smart, smart is stupid……  you get the idea. There will be critical observations and questioning of traditional business thought via random musing on current, and past, experiences in the world of business in America.

Traditional theorists might call it contrarian thinking but regular people would most likely call it common sense. It is something sorely lacking in businesses today and it starts at the top. Now that is contrary to what those in management positions would have you believe!!

Ever wonder how the so called experts became experts? Simple, they declared themselves the keepers of the flame independently and convinced the unknowing masses that their daft observations and actions were worthy of adoption. The next time you are sitting in a meeting where some high minded executive is pontificating on a subject as if they had a corner on the intelligence market dare to think outside the box and question their credentials to be such an authority. From long experience in several companies I can attest to the fact that stupidity knows no bounds and that those in what we call upper management are many times more clueless than you would believe. Partially from the business environment that companies operate in but, many times, due to the corporate culture fostered by upper management.

This blog will feature ruminations on what is good, but many times bad, about the state of businesses today.

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